According to sohh.com, PepsiCo Inc. said in a statement that Wayne's "offensive reference to a revered civil rights icon does not reflect the values of our brand." It declined to provide any further comment.
Now it seems that reports claim Mountain Dew has made a similar decision with its relationship to Lil Wayne.
When did creativity and freedom of speech become the pin point of scrutiny???? I guess when rappers decided to equate Emmitt Till’s death with sex or when rappers decide to say that he drugs a young lady to have her any way he wants (sexually) and as Rick Ross says in a song verse of "U.O.E.N.O" ( “you don’t even know it”).
Should there be a limit ? Do you support Mountain Dew in its decision ?
Even with a letter that lil Wayne addressed to the Till family it seems that that didn’t solve the problem between the two brands.
Here are the 7 words that caused the problem from Future’s “Karate Chop” remix featuring Lil Wayne : "Beat that p*ssy up like Emmett Till"
Here’s the letter Lil Wayne addressed to the Till family apologizing. Read for yourself.
Dear Till Family:
As a recording artist, I have always been interested in word play. My lyrics often reference people, places and events in my music, as well as the music that I create for or alongside other artists.
It has come to my attention that lyrics from my contribution to a fellow artist’s song has deeply offended your family. As a father myself, I cannot imagine the pain that your family has had to endure. I would like to take a moment to acknowledge your hurt, as well as the letter you sent to me via your attorneys.
Moving forward, I will not use or reference Emmett Till or the Till family in my music, especially in an inappropriate manner. I fully support Epic Record’s decision to take down the unauthorized version of the song and to not include the reference in the version that went to retail. I will not be performing the lyrics that contain that reference live and have removed them from my catalogue.
I have tremendous respect for those who paved the way for the liberty and opportunities that African-Americans currently enjoy. As a business owner who employs several African-American employees and gives philanthropically to organizations that help youth to pursue their dreams my ultimate intention is to uplift rather than degrade our community.
Dwayne Michael Carter, Jr.